The Listening Co 2024 Limited (referred to as “The Listening Co”, “TLC” “our”, “us” and “we” in this notice). 

We believe that the responsible use of data supports business growth and builds strong relationships between brand and consumer. As a business, we are committed to respecting and protecting the privacy of all individuals with whom we interact. We are committed to being transparent in our handling of personal information and processing personal information at all times in accordance with applicable privacy and data protection laws.

This Privacy Notice explains what personal information we collect from you, how we use it and what your rights are. This privacy notice does not apply to our processing of employee personal data, which is subject to a separate privacy notice available through internal company systems. If you have any questions, please contact dan@thelisteningco.org  

This Privacy Notice explains the following:

• What personal information we collect;
• How we use this information; 
• How long we keep your personal information;
• How we secure your personal information; 
• Information Sharing and Disclosure;
• Your rights regarding the personal information you provide to us;
• Our responsibility for website links;
• Updates;
• How to contact us. 

What personal information we collect

We may collect personal information in a number of different contexts.

What personal information we collect during the course of our market research studies

The Listening Co. conducts market research surveys on behalf of our clients. These studies collect data for research purposes only and the information gathered is not used for marketing or sales. Unless you are specifically informed otherwise (for example by specifically consenting for your personal information to be shared with our client), the details you provide are used for aggregated analysis – that is, responses are pooled with those of other survey participants and are reported to our clients / survey sponsors anonymously.

We may collect information such as name, job title, company name, e-mail address and job title from certain public and non-public sources, such as corporate websites and third-party business contact data suppliers. We may also receive the information such as name, job title, company name, e-mail address and job title from our clients, who are usually suppliers of services looking for feedback on their products, services or industry from their customers.

What personal information we collect on our website

We collect information such as name, job title, company name, postal address, e-mail address and telephone number. This information may be shared through forms, e-mail or via telephone. Where personal information is collected through our website this will be clearly indicated.

We also collect information about you if you make use of any of the interactive features within our website that rely on a personalised response, or where you ask us to respond to a query you have. The information we collect is limited to the details we need to provide the specific service you have asked for. We do not collect sensitive information, such as your political or religious beliefs, ethnic background, sexual preference, health or any other sensitive information.

How we use this information

Except where required by law, we use the personal data you provide for the following purposes:

• to provide market research services to our clients;
• to deliver the specific information or services you have requested;
• respond to your requests and feedback; and 
• analyse and/or improve our services. 

Under data protection law we are required to advise you on the legal basis for processing your personal data. For the most part, the processing of your personal information is based either on a) our legitimate interests related to us providing you services you have requested or otherwise your customer relationship with us, or b) your consent, where requested.

How long we keep your personal information

We store your personal information in accordance with legal, regulatory, financial and best-practice business requirements. Once your personal information is no longer necessary, we will securely delete/destroy your data in line with our data retention policies.

Our standard retention period for personal data relating is 3 years.

How we secure your personal information

We maintain appropriate organisational and technological safeguards to help protect against unauthorised use, access to or accidental loss, alteration or destruction of personal data. We also seek to ensure our service providers do the same.

Information Sharing and Disclosure

We will not send personal data collected to third party organisations, and will only do so when:

• We have your instruction to share the information with another party and that you have your clients permission;
• We need to share this information to provide you with information you have specifically requested;
• We need to respond to court orders or the requests of law enforcement agencies;
• We retain a third party to provide us with services, subject to that third party being able to comply with relevant legal requirements and obligations regarding the use of personal data;

Where required or permitted by law, personal information may be provided to others, such as regulators and law enforcement agencies, for example in response to a court order or a subpoena, or in response to a law enforcement agency’s request, or where we believe it is necessary to investigate, prevent or take action regarding illegal activities, and as otherwise required by law.

From time to time, we may consider corporate transactions such as a merger, acquisition, reorganisation, asset sale, or similar. In these instances, we may transfer or allow access to information to enable the assessment and undertaking of that transaction. If we buy or sell any business or assets, personal information may be transferred to third parties involved in the transaction.

Your rights regarding the personal information you provide to us

General rights

• If you would like us to delete your information from our records, please contact us using the contact details below and we will respond within a reasonable time. Please note that we may be required to retain certain information by law and/or for our own legitimate business purpose. 

Users from the EU

If you are from the EU, you have rights (with some exceptions and restrictions) to:

• object to our processing of your personal information. You can object at any time and we shall stop processing the information you have objected to, unless we can show compelling legitimate grounds to continue that processing;
• access your personal information. If you make this kind of request and we hold personal information about you, we are required to provide you with information on it, including a description and copy of the personal information and why we are processing it;
• request erasure of your personal information in certain circumstances. 
• request correction or updating of the personal information that we hold about you and that is inaccurate;
• request the restriction of our processing of your personal information in some situations. If you request this, we can continue to store your personal information but are restricted from processing it while the restriction is in place;
• withdraw your consent to our use of your personal information at any time. When you use our website you may have been asked to consent to the use of cookies. You may withdraw your consent to our processing of your personal information that has been derived from cookies. If you do withdraw consent, that will not affect the lawfulness of what we have done with your personal information before you withdrew consent;
• object to our use of your personal information for direct marketing; 
• request portability of your personal information that we hold, in certain circumstances; 
• complain to your local data protection authority about our collection or use of your personal information. For example, in the UK, the local data protection authority is the UK Information Commissioner’s Office.

If you exercise the rights above and there is any question about who you are, we may require you to provide information from which we can satisfy ourselves as to your identity.

If you are from the EU and would like to exercise any of these rights in relation to any information we hold about you via this website please contact us using the contact details provided below. We will consider and respond to your request in accordance with the relevant law.

Our responsibility for website links

We may provide links within our website to other websites, including social media sites such as LinkedIn and other social media channels. If you follow these links, you should use these sites in conjunction with their applicable user and privacy notices as their data practices fall outside the scope of this Privacy Notice. Further, we can have no responsibility for or control over the information collected by any third-party website and we cannot be responsible for the protection and privacy of any information which you may provide on such websites.

Updates

This Privacy Notice may be updated as and when required to reflect changes in law, best practice or a change in our practices regarding the treatment of personal data. The date of the most recent revision is Monday 22ndApril 2024. If you do not agree to the changes, please do not continue to use our services and please refrain from sharing your personal data with us. You should check this notice frequently for updates.

How to contact us

If you have any questions about this Privacy Notice, our approach to privacy or you would like to exercise any of the rights mentioned in this Privacy Notice you can contact us at:

Address: Data Protection, The Listening Co. 2024 Limited, International House, 101 King’s Cross Road, London, WC1X 9LP

Telephone: +44 7734 067 135

Email: hello@thelisteningco.org